New Year, New Color!
We love them all but we definitely have our favs. Did you know, every year Pantone selects a color to represent the coming year. Last year it was Ultra Violet. This year they have chosen “Living Coral” as the Color of 2019!
Coral is a color that is full of energy. Coral is a bit louder than pink, but lighter than red. It is a fun color, and very uplifting.
Color is important in our industry.
Humans are visual creatures and you probably don’t realize how much it actually affects you daily. Think of blue and green. Do you feel awaken and excited, or more calm and restful? Color is proven to have a big psychological impact that affects your actions and behaviors. If used correctly, color can have a huge influence on the way your brand is perceived. Color selection should be a well thought out decision when promoting and advertising your brand.
So how can you utilize colors to make you stand out? Our design team knows what works on a T-shirt and what doesn’t work. Contact us today with what you currently have, so we can review it to make sure it will enhance your brand’s appearance.
Shine bright, you Coral Star.
About Pantone Color of the Year
For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.
The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.