It’s no secret we love custom apparel, but every business needs some to help build their brand. Don’t forget, Jersey Ink knows how to combine the two perfectly.
Let us set the scene: you’re wearing your logo doing errands around the town. People are stopping and looking at your custom apparel because it’s that fresh. We all love visual design, and the perfect design can help elevate your brand. We can’t stress it enough that the right apparel and designs can help expand your brand. So, how does it work for small businesses and entrepreneurs? Branding is the cornerstone of your business highlighting what you represent and your mark in this world. Think of big brands of the world: Supreme, Microsoft, Apple, and McDonald’s all have distinguished logos, designs, names, and colors. This is called brand recognition.
You want to make sure your brand is recognizable in an instant. So, how can that be possible? We recommend a few ideas. First, this starts with a unique logo that you can be proud of and that will catch the eye of potential consumers. Then, it’s all about having them on custom apparel and embroidering the items as well. Picking the right apparel and custom items also plays a part in your brand. The more unique the better! With each custom apparel item, we help you create brand consistency.
Now that you have the product it’s equally as important to be consistent. Be consistent with your company message, services, and content. Although logos may have variants, stick to a strict logo, and present your brand the same way across every platform. Most companies create brand guides. These guides are meant to keep your branding intact by keeping logs of your colors, fonts, logos, and language that you want to be displayed. Also, you should create content that is consistent with your brand. All content should be styled like your custom apparel, and continuing the format. As for your staff, make sure they follow the branding standards as well.
Branding can be more challenging than many aspects of your business, but when done right it can amplify it. Branding your apparel can help take your business to the next level. If interested in getting custom apparel and embroidery e-mail us at email@example.com or at 610-378-7844 to get started today!