While it’s no secret that custom apparel is fun to wear, it’s also an essential aspect of building a recognizable brand.
Consumers are creatures of habit. We tend to gravitate towards that which is most familiar while ignoring that which we haven’t quite connected with yet. When a new iPhone is announced, people camp out for hours to get their hands on the first one. LG Velvet? Not so much. All of this is connected to brand recognition. Apple is known for spending billions of dollars to ensure that their product is everywhere, from billboards and TV, and right down to the T-shirt on your back.
This is where custom apparel becomes an important element in your company’s brand.
Brand recognition is the compilation of color choices, font preferences, and logo designs that make your company easily identifiable against other brands. Your logo is more than just a design element you slap onto your web page – it is the face of your company. It’s how your customers know not only what kind of product to expect, but what kind of experience they can expect from your product. When you see the Apple logo, it’s unlikely you run into your kitchen to bite into the red delicious in your pantry. Instead, you’re likely to think of sleek designs, cutting edge technology, and incredible graphics. That’s brand recognition.
Once the brand is recognizable, its basic elements must remain consistent. Companies that diverge too much from a strict logo design or color scheme risk losing a customer base that has come to recognize the original themes. Brand or Style Guides are tools a company can use to ensure that their branding remains intact. These guides provide clear rules and strategies on appropriate colors, fonts, logos, and language to ensure that the company’s key messaging is consistent across all platforms. Apple refers to its guide as an Identity Guide, and it includes nine pages of clear and consistent instructions on the precise what, how, and when of using Apple branding.
Custom Apparel and Branding
Apple didn’t create their brand recognition overnight. They spent large portions of their yearly budgets doing everything they could to keep their product top of mind for the consumer. Custom apparel and merchandise with clean printed or embroidered logos are an easy but important piece of building a consistent and recognizable brand. The more friends wearing your t-shirts, the more contacts using your pens, and the more acquaintances seeing your professional polos are all the more people getting to know your brand.
Though branding is a challenging aspect of business development, it is one of the most crucial ingredients in taking your business to the next level. Branded apparel will help get you there faster, exposing your company’s brand to a wider array of people. If interested in getting custom apparel and embroidery e-mail us at firstname.lastname@example.org or at 610-378-7844 to get started today!