Seasonal Promotions and the Gift of Branding
What's the true gift that keeps on giving? Branding! Businesses during the holidays and the 4th quarter should invest in seasonal promotions. Seasonal promotional items are essential. Think about pumpkin spice during October or Reese's Easter eggs. Can't have one...
Our Print Shop vs. The World
Over the weekend, someone E-mailed us with a question we wish we received more often: “I was curious as to the variance in pricing between vendors. If the shirt quality (Gildan) is the same, what would be some factors that we should consider? I prefer not to just pick...
How to Fundraise Selling T-shirts Online
There are thousands of online fundraising ideas out there. Some will get you further than others, some will even make you buy lots of unwanted sugar. The world will never stop buying T-shirts; or will it? All we know is that business has continued to increase for...
Fostering Positive Workplace Culture
We were recently invited to present at PrintHustler 2018, a conference in Chicago for business owners in the apparel industry. They wanted us to talk about fostering positive workplace culture, and while we were thrilled to do so, it meant we needed to do some soul...
2019 Pantone Color of the Year is Living Coral!
New Year, New Color! We love them all but we definitely have our favorites. Did you know every year Pantone selects a color to represent the coming year. Last year it was Ultra Violet. This year they have chosen “Living Coral” as the Color of 2019! Coral is a color...
The Importance of Shop Culture
When you get asked to speak in front of 100+ people about shop culture, what are your thoughts? Well, we just got excited to get out of Reading, PA for a few days. The whole "we're giving a speech" didn't hit us until the day before, as myself, my Mom, and my brother...
Jersey Ink – A Family’s Love Story
For over a decade, our family and other Jersey Ink employees have been passionate about the company our mom started in the basement of our home in Wayne, New Jersey. Mom, Sue Becker, is an entrepreneur who had built other businesses, but there was something special...