How Many Screens Does My Shirt Need?
Designing the perfect t-shirt is no easy task. From brainstorming to printing, there are many decisions that go into the entire design process. One of the most critical decisions from a cost perspective is color choice. As a general rule, the more colors in your...
Why Providing Shirts for Screen Printing is a Bad Idea
We know what you’re thinking. If you provide your shirts, you’ll get precisely what you want, and it will be cheaper, right? Unfortunately, that’s not always the case. T-Shirt Rates Let’s start with cost. It’s a common misconception that screen-printing businesses...
Celebrating Berks Jazzfest and the Importance of Event Merchandise
Celebrating 31 Years If you took a stroll through downtown Reading between April 1st and April 10th, you may have heard the smooth sounds of easy jazz billowing out of the local pubs, restaurants, and eateries. Perhaps you were even lucky enough to grab tickets to the...
The Cyclical Cycle of Branding and Marketing
When it comes to business development, branding and marketing are no strangers to many misconceptions about their roles and responsibilities. When they aren’t used interchangeably, people sometimes assume that one houses the other or that there’s a secret formula...
Developing a Successful Brand Through Storytelling
When you think of your favorite brand, what comes to mind? Colors? Fonts? Logos? While these elements are important to brand recognition, they don't explain why people purchase from that company. For example, when I mention Nike, you might first see their famous Nike...
The Do’s and Don’ts of Approving a Mock-Up
You finally submitted an order for your t-shirts, and you are dying to have them in hand! But don’t let your excitement keep you from focusing on critical aspects of your order process, mainly the approval of your mock-up. Doing so could be a costly mistake. Once you...
The Magic of Embroidery
Like many aspects of garment design, embroidery is an art form. You could say it’s an ancient art form, with roots dating back as far as 700 AD. With nothing more than a needle and thread, people worldwide often used embroidery as a decorative method on clothing and...
Picking a Material for Hot Weather
The first week of this summer brought blistering, record heat across the country. In various regions across the country, this heat came with intense humidity that forced many folks indoors. But for those who can’t avoid being outside, or simply don’t want to,...
The Incredible Truth about Promotional Product Advertising
Eighty-nine percent of folks who have received a promotional product in the last two years can recall the advertiser's name. That's an incredible number. It takes enormous creative talent and intentional placement to garner that same kind of brand recall for...