Jersey Ink
Custom Apparel Blog
Stay up to date on company news, events, branding tips, and educational resources with the Jersey Ink blog. Check back often and don’t forget to share your favorite posts!
Picking a Material for Hot Weather
The first week of this summer brought blistering, record heat across the country. In various regions across the country, this heat came with intense humidity that forced many folks indoors. But for those who can’t avoid being outside, or simply don’t want to,...
The Incredible Truth about Promotional Product Advertising
Eighty-nine percent of folks who have received a promotional product in the last two years can recall the advertiser's name. That's an incredible number. It takes enormous creative talent and intentional placement to garner that same kind of brand recall for...
Will My T-Shirt Shrink?
We’ve all been there: We purchase a new t-shirt from our favorite store, only to end up shrinking it in the wash. As it turns out, the reasons for this ‘shrinkage’ are actually quite scientific. Whether or not your t-shirt will shrink depends on a number of...
Pro Tips for Washing Screen Printed T-Shirts
Laundry. It’s the gift that keeps on giving (...and giving and giving). While it can be the bane of our existence, there are a plethora of tips out there for not only doing it right but doing it in a way that keeps your clothes looking fresh and new. This is...
Successful Women in Screen Printing
While Screen Printing is still a male-dominated field, women have been climbing the ladder and breaking glass to achieve their place in the industry. In fact, female leadership in the screen-printing industry is on the rise, with more women opening their own...
Allmade Shirts – An Eco-Friendly Choice
As a business owner, it’s essential to consider ways to offer more sustainable offerings to your company and your clients. This is especially true for your company’s apparel. As environmental concerns move to the forefront of global conversations, sustainable and...
The Cyclical Cycle of Branding and Marketing
When it comes to business development, branding and marketing are no strangers to many misconceptions about their roles and responsibilities. When they aren’t used interchangeably, people sometimes assume that one houses the other or that there’s a secret formula...
Developing a Successful Brand Through Storytelling
When you think of your favorite brand, what comes to mind? Colors? Fonts? Logos? While these elements are important to brand recognition, they don't explain why people purchase from that company. For example, when I mention Nike, you might first see their famous...
The Do’s and Don’ts of Approving a Mock-Up
You finally submitted an order for your t-shirts, and you are dying to have them in hand! But don’t let your excitement keep you from focusing on critical aspects of your order process, mainly the approval of your mock-up. Doing so could be a costly mistake. Once...
The Magic of Embroidery
Like many aspects of garment design, embroidery is an art form. You could say it’s an ancient art form, with roots dating back as far as 700 AD. With nothing more than a needle and thread, people worldwide often used embroidery as a decorative method on clothing...