When it comes to business development, branding and marketing are no strangers to many misconceptions about their roles and responsibilities. When they aren’t used interchangeably, people sometimes assume that one houses the other or that there’s a secret formula...
Eighty-nine percent of folks who have received a promotional product in the last two years can recall the advertiser’s name. That’s an incredible number. It takes enormous creative talent and intentional placement to garner that same kind of brand...
