Custom Apparel Blog

Twenty years ago, Jersey Ink started in a basement in New Jersey with a small press, a big idea, and a lot of help from my kids. Today we're a 10-person team in a 5,000-square-foot shop in Reading, PA, and I couldn't be more grateful. This post is a look back at how...

TL;DR: Most hat orders come down to two choices — the unstructured dad hat (versatile, works for almost everyone) or the structured flex-fit cap (sporty, great for athletic teams). Beyond those, beanies are huge in winter, flat bills have a specific audience, and...

TL;DR: 100% cotton is the default for a reason — it's versatile, familiar, and prints beautifully. CVC (a cotton-dominant blend) gives you most of the cotton feel with less shrinkage. Triblend is the softest of the three and great for a fitted, athletic look — but...

TL;DR: September is our single busiest month of the year at Jersey Ink — and for good reason. Schools and sports teams are in full swing, and the window is shorter than most people realize. Our standard turnaround is three weeks, so if you need shirts in hand for an...

TL;DR: Setting up a merch store is easier than you think — Jersey Ink handles the setup for you. Best sellers are T-shirts and hats, followed by hoodies and long sleeves. Keep your store open for 2–3 weeks, promote it multiple times (not just once), and close it with...

TL;DR: According to ASI's 2026 Ad Impressions Study, fleece and jackets generate the most impressions (9,000 lifetime), followed by bags (4,900) and hats and T-shirts (4,000 and 3,500). The average cost-per-impression across all promo products is just 3/10 of a cent —...