Twenty years ago, Jersey Ink started in a basement in New Jersey with a small press, a big idea, and a lot of help from my kids. Today we're a 10-person team in a 5,000-square-foot shop in Reading, PA, and I couldn't be more grateful. This post is a look back at how...
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Hats 101: Breaking Down 5 Basic Styles and When to Use Each
TL;DR: Most hat orders come down to two choices — the unstructured dad hat (versatile, works for almost everyone) or the structured flex-fit cap (sporty, great for athletic teams). Beyond those, beanies are huge in winter, flat bills have a specific audience, and...
What’s the Best Fabric for a Custom T-Shirt? Cotton vs. CVC vs. Triblend
TL;DR: 100% cotton is the default for a reason — it's versatile, familiar, and prints beautifully. CVC (a cotton-dominant blend) gives you most of the cotton feel with less shrinkage. Triblend is the softest of the three and great for a fitted, athletic look — but...
Back to School Custom Apparel: Your Complete Ordering Guide
TL;DR: September is our single busiest month of the year at Jersey Ink — and for good reason. Schools and sports teams are in full swing, and the window is shorter than most people realize. Our standard turnaround is three weeks, so if you need shirts in hand for an...
How to Set Up a Merch Store for Your Team (And Actually Sell Things)
TL;DR: Setting up a merch store is easier than you think — Jersey Ink handles the setup for you. Best sellers are T-shirts and hats, followed by hoodies and long sleeves. Keep your store open for 2–3 weeks, promote it multiple times (not just once), and close it with...
What Branded Merch Gets the Most Impressions? The Data (and the Truth) for 2026
TL;DR: According to ASI's 2026 Ad Impressions Study, fleece and jackets generate the most impressions (9,000 lifetime), followed by bags (4,900) and hats and T-shirts (4,000 and 3,500). The average cost-per-impression across all promo products is just 3/10 of a cent —...
Screen Printing vs. Heat Transfer vs. DTG: Which Is Best?
If you've ever tried to order custom shirts and found yourself staring at a quote sheet wondering what "DTG" even means — you're not alone. After 20 years at Jersey Ink, I answer this question almost every single day. And while Google will give you a lot of generic...
Custom T-Shirt Sizing: What You Need to Know
Sizing custom shirts for a group sounds simple — until half the team is swimming in their shirt and the other half can't breathe in theirs. After 20 years of helping customers order custom apparel, I've seen every sizing situation imaginable. This guide covers what I...
How to Properly Print the American Flag
Nothing makes an American swell with pride more than symbols of freedom, liberty, and bravery. And nothing captures these values in quite the same way as the American flag. This is why the American flag (and its likeness) is one of the most popular images requested on...
5 Things to Remember When Planning Your Fundraising Event
Fundraising Events often do much more than raise money for a charity or cause. They bring people together, build community, and create lasting memories. One way these fundraising events live on well beyond their event date is through the t-shirts given to every...
Screen Printing Spoilage Planning
You just received your bulk order of 200 t-shirts for an upcoming event. You pull out the top shirt to inspect, and it's flawless! Your logo design is colorful, vibrant, and centered, and the quality of the t-shirt is top-notch. You take all your shirts to the event...
2023 Clothing Trends
Clothing trends in the fashion industry are ever-changing and unpredictable. Global events, like the Covid-19 pandemic, have an impact on clothing and footwear sales. However, the clothing and fashion industries have largely bounced back from those declines, and it is...











